Tag Archives: pilot-to-scale

Pilots almost always work – “from-pilot-to-scale” does not

The reason that pilots almost always work is the so-called Hawthorn Effect. According to Wikipedia, “The Hawthorne effect (also referred to as the observer effect) is a type of reactivity in which individuals modify an aspect of their behavior in response to their awareness of being observed.” This is one of the reasons why I think that projects that are predominantly operating in a “from-pilot-to-scale” logic struggle to achieve that scale. Another reason why I am concerned with the prevalence of this logic in many projects is that they introduce often externally conceived solutions for what they analysed as ‘root causes’ into a system. Even if the solution scales, the social and institutional structure and dynamics of the system will most certainly not have changed, making the system not more but potentially less resilient. This is not what I would call systemic change. Continue reading